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Personal data (usually referred to just as "data" below) will only be processed by us to the extent necessary and for the purpose of providing a functional and user-friendly website, including its contents, and the services offered there.
Per Art. 4 No. 1 of Regulation (EU) 2016/679, i.e. the General Data Protection Regulation (hereinafter referred to as the "GDPR"), "processing" refers to any operation or set of operations such as collection, recording, organization, structuring, storage, adaptation, alteration, retrieval, consultation, use, disclosure by transmission, dissemination, or otherwise making available, alignment, or combination, restriction, erasure, or destruction performed on personal data, whether by automated means or not.
The following privacy policy is intended to inform you in particular about the type, scope, purpose, duration, and legal basis for the processing of such data either under our own control or in conjunction with others. We also inform you below about the third-party components we use to optimize our website and improve the user experience which may result in said third parties also processing data they collect and control.
Our privacy policy is structured as follows:
I. Information about us as controllers of your data
II. The rights of users and data subjects
III. Information about the data processing
I. Information about us as controllers of your data
The party responsible for this website (the "controller") for purposes of data protection law is:
ARP GmbH
Dortmunder Str. 15
D-57234 Wilnsdorf
Germany
Telephone: +49 (0) 2739 92 4004 0
Email: arp@arp-solutions.com
The controller's data protection officer is:
Thorsten Reinert
II. The rights of users and data subjects
With regard to the data processing to be described in more detail below, users and data subjects have the right
In addition, the controller is obliged to inform all recipients to whom it discloses data of any such corrections, deletions, or restrictions placed on processing the same per Art. 16, 17 Para. 1, 18 GDPR. However, this obligation does not apply if such notification is impossible or involves a disproportionate effort. Nevertheless, users have a right to information about these recipients.
Likewise, under Art. 21 GDPR, users and data subjects have the right to object to the controller's future processing of their data pursuant to Art. 6 Para. 1 lit. f) GDPR. In particular, an objection to data processing for the purpose of direct advertising is permissible.
III. Information about the data processing
Your data processed when using our website will be deleted or blocked as soon as the purpose for its storage ceases to apply, provided the deletion of the same is not in breach of any statutory storage obligations or unless otherwise stipulated below.
Server data
For technical reasons, the following data sent by your internet browser to us or to our server provider will be collected, especially to ensure a secure and stable website:
These server log files record the type and version of your browser, operating system, the website from which you came (referrer URL), the webpages on our site visited, the date and time of your visit, as well as the IP address from which you visited our site.
The data thus collected will be temporarily stored, but not in association with any other of your data.
The basis for this storage is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the improvement, stability, functionality, and security of our website.
The data will be deleted within no more than seven days, unless continued storage is required for evidentiary purposes. In which case, all or part of the data will be excluded from deletion until the investigation of the relevant incident is finally resolved.
Order processing
The data you submit when ordering goods and/or services from us will have to be processed in order to fulfill your order. Please note that orders cannot be processed without providing this data.
The legal basis for this processing is Art. 6 Para. 1 lit. b) GDPR.
After your order has been completed, your personal data will be deleted, but only after the retention periods required by tax and commercial law.
In order to process your order, we will share your data with the shipping company responsible for delivery to the extent required to deliver your order and/or with the payment service provider to the extent required to process your payment.
The legal basis for the transfer of this data is Art. 6 Para. 1 lit. b) GDPR.
Credit checks and scores
If you accept any offer we make for you to pay for goods or services on account, we reserve the right to run a credit check with a credit bureau (such as Creditreform, Schufa, Bürgel, or infoscore) to obtain credit information determined on the basis of mathematical-statistical methods. For this purpose, any data you provide that is relevant to the contract, such as your name and address, will be forwarded to the credit bureau. We then use the information obtained about the statistical probability of default to decide whether we will offer you payment on account.
The legal basis for such processing is our legitimate interest to avoid default on our account per Art. 6 Para.1 lit. f) GDPR.
Newsletter
If you register for our free newsletter, the data requested from you for this purpose, i.e. your email address and, optionally, your name and address, will be sent to us. We also store the IP address of your computer and the date and time of your registration. During the registration process, we will obtain your consent to receive this newsletter and the type of content it will offer, with reference made to this privacy policy. The data collected will be used exclusively to send the newsletter and will not be passed on to third parties.
The legal basis for this is Art. 6 Para. 1 lit. a) GDPR.
You may revoke your prior consent to receive this newsletter under Art. 7 Para. 3 GDPR with future effect. All you have to do is inform us that you are revoking your consent or click on the unsubscribe link contained in each newsletter.
Contact
If you contact us via email or the contact form, the data you provide will be used for the purpose of processing your request. We must have this data in order to process and answer your inquiry; otherwise we will not be able to answer it in full or at all.
The legal basis for this data processing is Art. 6 Para. 1 lit. b) GDPR.
Your data will be deleted once we have fully answered your inquiry and there is no further legal obligation to store your data, such as if an order or contract resulted therefrom.
Twitter
We maintain an online presence on Twitter to present our company and our services and to communicate with customers/prospects. Twitter is a service provided by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.
We would like to point out that this might cause user data to be processed outside the European Union, particularly in the United States. This may increase risks for users that, for example, may make subsequent access to the user data more difficult. We also do not have access to this user data. Access is only available to Twitter.
The privacy policy of Twitter can be found at https://twitter.com/privacy
LinkedIn
We maintain an online presence on LinkedIn to present our company and our services and to communicate with customers/prospects. LinkedIn is a service of LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Irland, a subsidiary of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA.
We would like to point out that this might cause user data to be processed outside the European Union, particularly in the United States. This may increase risks for users that, for example, may make subsequent access to the user data more difficult. We also do not have access to this user data. Access is only available to LinkedIn.
The LinkedIn privacy policy can be found here: https://www.linkedin.com/legal/privacy-policy
Instagram
To advertise our products and services as well as to communicate with interested parties or
customers, we have a presence on the Instagram platform.
On this social media
platform, we are jointly responsible with Facebook Ireland Ltd., 4 Grand Canal
Square, Grand Canal Harbour, Dublin 2 Ireland.
The data protection
officer of Instagram can be reached via this contact form:
https://www.facebook.com/help/contact/540977946302970
We have defined the
joint responsibility in an agreement regarding the respective obligations
within the meaning of the GDPR. This agreement, which sets out the reciprocal
obligations, is available at the following link:
https://www.facebook.com/legal/terms/page_controller_addendum
The legal basis for
the processing of the resulting and subsequently disclosed personal data is
Art. 6 para. 1 lit. f GDPR. Our legitimate interest lies in the analysis,
communication, sales, and promotion of our products and services.
The legal basis may
also be your consent per Art. 6 para. 1 lit. a GDPR granted to the platform
operator. Per Art. 7 para. 3 GDPR, you may revoke this consent with the
platform operator at any time with future effect.
When accessing our
online presence on the Instagram platform, Facebook Ireland Ltd. as the
operator of the platform in the EU will process your data (e.g. personal
information, IP address, etc.).
This data of the user
is used for statistical information on the use of our company presence on
Instagram. Facebook Ireland Ltd. uses this data for market research and
advertising purposes as well as for the creation of user profiles. Based on
these profiles, Facebook Ireland Ltd. can provide advertising both within and
outside of Instagram based on your interests. If you are logged into Instagram
at the time you access our site, Facebook Ireland Ltd. will also link this data
to your user account.
If you contact us via
Instagram, the personal data your provide at that time will be used to process
the request. We will delete this data once we have completely responded to your
query, unless there are legal obligations to retain the data, such as for
subsequent fulfillment of contracts.
Facebook Ireland Ltd.
might also set cookies when processing your data.
If you do not agree to
this processing, you have the option of preventing the installation of cookies
by making the appropriate settings in your browser. Cookies that have already
been saved can be deleted at any time. The instructions to do this depend on
the browser and system being used. For Flash cookies, the processing cannot be
prevented by the settings in your browser, but instead by making the
appropriate settings in your Flash player. If you prevent or restrict the
installation of cookies, not all of the functions of Instagram may be fully
usable.
Details on the
processing activities, their suppression, and the deletion of the data
processed by Instagram can be found in its privacy policy:
https://help.instagram.com/519522125107875
It cannot be excluded
that the processing by Facebook Ireland Ltd. will also take place in the United
States by Facebook Inc., 1601 Willow Road, Menlo Park, California 94025.
Social media links via
graphics
We also integrate the
following social media sites into our website. The integration takes place via
a linked graphic of the respective site. The use of these graphics stored on
our own servers prevents the automatic connection to the servers of these
networks for their display. Only by clicking on the corresponding graphic will
you be forwarded to the service of the respective social network.
Once you click, that
network may record information about you and your visit to our site. It cannot
be ruled out that such data will be processed in the United States.
Initially, this data
includes such things as your IP address, the date and time of your visit, and
the page visited. If you are logged into your user account on that network,
however, the network operator might assign the information collected about your
visit to our site to your personal account. If you interact by clicking Like,
Share, etc., this information can be stored your personal user account and
possibly posted on the respective network. To prevent this, you need to log out
of your social media account before clicking on the graphic. The various social
media networks also offer settings that you can configure accordingly.
The following social
networks are integrated into our site by linked graphics:
twitter
Twitter Inc., 795
Folsom St., Suite 600, San Francisco, CA 94107, USA
Privacy Policy: https://twitter.com/privacy
LinkedIn
LinkedIn Ireland
Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Irland, a subsidiary
of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085 USA.
Privacy Policy: https://www.linkedin.com/legal/privacy-policy
Instagram
Facebook Ireland Limited,
4 Grand Canal Square, Dublin 2, Ireland, a subsidiary of Facebook Inc., 1601 S.
California Ave., Palo Alto, CA 94304, USA.
Privacy Policy: https://help.instagram.com/519522125107875
Twitter plug-in
Our website uses the
plug-in of the Twitter social network. The Twitter service is operated by
Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA
("Twitter").
The legal basis is
Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in improving the
quality of our website.
If the plug-in is
stored on one of the pages you visit on our website, your browser will download
an icon for the plug-in from Twitter's servers in the USA. For technical
reasons, it is necessary for Twitter to process your IP address. In addition,
the date and time of your visit to our website will also be recorded.
If you are logged in
to Twitter while visiting one of our plugged-in websites, the information
collected by the plug-in from your specific visit will be recognized by
Twitter. The information collected may then be assigned to your personal
account at Twitter. If, for example, you use the Twitter Tweet button, this
information will be stored in your Twitter account and may be published on the
Twitter platform. To prevent this, you must either log out of Twitter before
visiting our site or make the appropriate settings in your Twitter account.
Further information
about the collection and use of data as well as your rights and protection options
in Twitter's privacy policy found at
Google+ plug-in
We use the plug-in of
the Google+ social network on our website. Google+ is an online service
provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4,
Irland (hereinafter: Google).
The legal basis is
Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in improving the
quality of our website.
Further information
about the possible plug-ins and their respective functions is available from
Google at
https://developers.google.com/+/web/
If the plug-in is
stored on one of the pages you visit on our website, your browser will download
an icon for the plug-in from Google's servers in the USA. For technical
reasons, it is necessary for Google to process your IP address. In addition,
the date and time of your visit to our website will also be recorded.
If you are logged in
to Google while visiting one of our plugged-in websites, the information
collected by the plug-in from your specific visit will be recognized by Google.
The information collected may then be assigned to your personal account at
Google. If, for example, you use the +1 button, this information will be stored
in your Google Account and may be published on the Google platform. To prevent
this, you must either log out of Google before visiting our site or make the
appropriate settings in your Google account.
Further information
about the collection and use of data as well as your rights and protection
options in Google's privacy policy found at
https://policies.google.com/privacy
Google Analytics
We use Google
Analytics on our website. This is a web analytics service provided by Google
Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland (hereinafter:
Google).
The Google Analytics
service is used to analyze how our website is used. The legal basis is Art. 6
Para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis,
optimization, and economic operation of our site.
Usage and user-related
information, such as IP address, place, time, or frequency of your visits to
our website will be transmitted to a Google server in the United States and
stored there. However, we use Google Analytics with the so-called anonymization
function, whereby Google truncates the IP address within the EU or the EEA
before it is transmitted to the US.
The data collected in
this way is in turn used by Google to provide us with an evaluation of visits
to our website and what visitors do once there. This data can also be used to
provide other services related to the use of our website and of the internet in
general.
Google states that it
will not connect your IP address to other data. In addition, Google provides
further information with regard to its data protection practices at
https://www.google.com/intl/de/policies/privacy/partners,
including options you
can exercise to prevent such use of your data.
In addition, Google
offers an opt-out add-on at
https://tools.google.com/dlpage/gaoptout?hl=en
in addition with
further information. This add-on can be installed on the most popular browsers
and offers you further control over the data that Google collects when you
visit our website. The add-on informs Google Analytics' JavaScript (ga.js) that
no information about the website visit should be transmitted to Google
Analytics. However, this does not prevent information from being transmitted to
us or to other web analytics services we may use as detailed herein.
Google-Maps
Our website uses
Google Maps to display our location and to provide directions. This is a
service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin
4, Irland (hereinafter: Google).
To enable the display
of certain fonts on our website, a connection to the Google server in the USA
is established whenever our website is accessed.
If you access the
Google Maps components integrated into our website, Google will store a cookie
on your device via your browser. Your user settings and data are processed to
display our location and create a route description. We cannot prevent Google
from using servers in the USA.
The legal basis is
Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in optimizing the
functionality of our website.
By connecting to
Google in this way, Google can determine from which website your request has
been sent and to which IP address the directions are transmitted.
If you do not agree to
this processing, you have the option of preventing the installation of cookies
by making the appropriate settings in your browser. Further details can be
found in the section about cookies above.
In addition, the use
of Google Maps and the information obtained via Google Maps is governed by
the Google Terms of Use https://policies.google.com/terms?gl=DE&hl=en and the Terms and Conditions
for Google Maps https://www.google.com/intl/de_de/help/terms_maps.html.
Google also offers
further information at
https://adssettings.google.com/authenticated
https://policies.google.com/privacy
Google AdWords with
Conversion Tracking
Our website uses
Google AdWords and conversion tracking. This is a service provided by Google
Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland (hereinafter:
Google).
We use conversion
tracking to provide targeted promotion of our site. The legal basis is Art. 6
Para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis,
optimization, and economic operation of our site.
If you click on an ad
placed by Google, the conversion tracking we use stores a cookie on your
device. These so-called conversion cookies expire after 30 days and do not
otherwise identify you personally.
If the cookie is still
valid and you visit a specific page of our website, both we and Google can
evaluate that you clicked on one of our ads placed on Google and that you were
then forwarded to our website.
The data collected in
this way is in turn used by Google to provide us with an evaluation of visits
to our website and what visitors do once there. In addition, we receive
information about the number of users who clicked on our advertisement(s) as
well as about the pages on our site that are subsequently visited. Neither we
nor third parties who also use Google AdWords will be able to identify you from
this conversion tracking.
You can also prevent
or restrict the installation of cookies by making the appropriate settings in
your browser. Likewise, you can use the browser to delete cookies that have
already been stored. However, the steps and measures required vary, depending
on the browser you use. If you have any questions, please use the help function
or consult the documentation for your browser or contact its maker for support.
In addition, Google
provides further information with regard to its data protection practices at
https://services.google.com/sitestats/de.html
https://www.google.com/policies/technologies/ads/
http://www.google.de/policies/privacy/
in particular
information on how you can prevent the use of your data.
Google AdSense
We use Google AdSense
on our website to integrate advertisements. This is a service provided by Google
Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland (hereinafter:
Google).
Google AdSense stores
cookies and web beacons on your device via your browser. This enables Google to
analyze how you use our website. In addition to your IP address and the
advertising formats displayed, the information thus collected will be
transmitted to Google in the USA and stored there. Google may also share this
information with third parties. Google states that it will not connect your IP
address to other data.
The legal basis is
Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis,
optimization, and economic operation of our site.
If you do not agree to
this processing, you have the option of preventing the installation of cookies
by making the appropriate settings in your browser. Further details can be
found in the section about cookies above.
In addition, Google
offers an opt-out add-on at
https://policies.google.com/privacy
https://adssettings.google.com/authenticated
in particular on
options for preventing the use of data.